Back to Top
The Dough Hook Journey
Dough Hook was started by the owner Maria Guadalupe Alvarez. She's been baking since she can remember. Helping her mom make and sell bread in Mexico, she took what she learned to the United States. Starting with small birthday cakes for her kids, her love for baking took off and the rest is history.
With over ten years of experience anything you name she'll make it. She worked at one bakery prior to owning her own. Lupe will always be cracking a joke and is always excited to talk to any customers. With her range of baking she's fallen in love with cheesecake who would've guessed?
When Dough Hook started one of Lupe's supporters happened to be her older brother Javier, jumping right in on opening day with anything he could help with. Javier is now the head baker in Salem, with no prior baking experience he showed his strong ability to learn he proved anyone can learn to bake if they really wanted to.
10+
Years
Experience
Advertisement
Family Traditions
Coming up with ideas like our giant donut and bringing the family's concha recipe into the bakery. Making sure to preserve the authenticity of the concha recipe, he made sure no changes were made to it. He loves bonding over food and you know he loves you when he asks you what you want for lunch.
The Dough Hook family is at either locations, like Leticia, a younger sister, or Yaneth, Lupe's oldest daughter who manages the stores.
Dough Hook prides itself on family whether it's our customers or hard working employees it's a home for all.
Our Values
The principles that guide everything we do, from preserving family recipes to serving our community.
Family Tradition
Authentic recipes passed down through generations, preserving the true taste of Mexico.
Family Business
A true family operation where everyone contributes to creating something special.
Quality Ingredients
We source the finest ingredients to ensure every bite is exceptional.
Fresh Daily
Everything is made fresh daily with the same care and attention as homemade.
Advertisement
Our Mission
Dough Hook is a place that serves high quality pastries and donuts. Some favorites are the Marion Berry with Lemon drizzle and Spinach and Feta croissant. With strong growth and a demanding production, selling out is a normal thing now. Make sure to get there early!
Give us a shot and come on in, you'll get hooked.